Generated by All in One SEO Pro v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Tech-Inno Rebuild ## Sitemaps - [XML Sitemap](https://tech-rebuild.disneyadvertising.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Post 2](https://tech-rebuild.disneyadvertising.com/2020/09/22/post-2/) - [Hello world!](https://tech-rebuild.disneyadvertising.com/2020/09/14/hello-world/) - Welcome to WordPress. This is your first post. Edit or delete it, then start writing! ## Pages - [Coming Soon](https://tech-rebuild.disneyadvertising.com/) - Coming Soon - [Technology & Innovation](https://tech-rebuild.disneyadvertising.com/technology-innovation-staging/) - DISNEY IS WHERE TECHNOLOGY, IMAGINATION AND INNOVATION COLLIDE Disney Advertising’s Annual Global Tech & Data Showcase is heading to Vegas!For the first time, our Showcase will be held in-person and live from the Chelsea Theater on January 10th.Click here to inquire about joining us.In addition, we invite you to explore belowour Unrivaled depth and breadth ## My Templates - [Footer–Slim](https://tech-rebuild.disneyadvertising.com/?elementor_library=footer-slim) - Content area - [TechInno](https://tech-rebuild.disneyadvertising.com/?elementor_library=techinno) - DISNEY IS WHERE TECHNOLOGY, IMAGINATION AND INNOVATION COLLIDE Disney Advertising’s Annual Global Tech & Data Showcase is heading to Vegas!For the first time, our Showcase will be held in-person and live from the Chelsea Theater on January 10th.Click here to inquire about joining us.In addition, we invite you to explore belowour Unrivaled depth and breadth - [Transparent Navigation](https://tech-rebuild.disneyadvertising.com/?elementor_library=elementor-header-8567) - Content area - [Navigation](https://tech-rebuild.disneyadvertising.com/?elementor_library=navigation) - Content area - [Default Kit](https://tech-rebuild.disneyadvertising.com/?elementor_library=default-kit) - [Performance Popup](https://tech-rebuild.disneyadvertising.com/?elementor_library=performance-popup) - Content area - [Strategic Placements - Section 1](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-1) - January - June Consistent Season-long NHL Presence lorem ipsum heading placeholder Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. nhl in-game Exclusive NHL regular season games streaming - [Partnership Value](https://tech-rebuild.disneyadvertising.com/?elementor_library=partnership-value) - Partnership Value Above What They Spent in partnership value via upgrades, over-delivery, and added value + 0 K - [WWC Performance - Value of ESPNFC Brand and Audience](https://tech-rebuild.disneyadvertising.com/?elementor_library=wwc-performance-value-of-espnfc-brand-and-audience) - Value of ESPNFC Brand and Audience Media Digital hhi $ 0 K Index Among Banking Interests 0 B Source: 2023 July Sports Fan Study (SP23 USA), Weighted to Population (000) #1 Digital Destination for Soccer Page Views 0 M Unique Visitors 0 Minutes Spent 0 B Source: comScore, Shareablee 11/20-12/18/22 ESPN During the Men's 2022 - [WWC Performance - Key Highlights & Insights](https://tech-rebuild.disneyadvertising.com/?elementor_library=wwc-performance-key-highlights-insights) - Key Highlights & Insights Branded Content Spot Although users recall seeing the ad for Synchrony they experienced low brand awareness and favorability. The branded content spot included limited branding and it’s recommended to have a logo present in the first 3 seconds. Source: Twitter Brand Lift Instagram drove engagements and video views compared to Facebook. - [WWC Performance - Soccer Content ESPN Com/App](https://tech-rebuild.disneyadvertising.com/?elementor_library=wwc-performance-soccer-content-espn-com-app) - Soccer Content on ESPN.com Unique Visitors 0 M +55% YoY Flat compared to previous 4-weeks Total Minutes 0 M +13% YoY +45% compared to previous 4-weeks Soccer Content on ESPN App Unique Visitors 0 M +24% YoY +38% compared to previous 4-weeks Total Minutes 0 M +154% YoY +48% compared to previous 4-weeks - [NHL Performance - Section 1](https://tech-rebuild.disneyadvertising.com/?elementor_library=nhl-performance-section-1) - Brand Performance Measured by YouGov Overall Brand Metric Performance The NHL partnership and investment beginning in January is driving brand metrics. Year over Year Campaign Performance Disney watchers year over year Awareness + 0 % Recommend + 0 % Consideration + 0 % 2023 Campaign Performance Disney watchers vs. non-watchers Awareness + 0 % Recommend - [NHL Performance - Section 3](https://tech-rebuild.disneyadvertising.com/?elementor_library=nhl-performance-section-3) - Why NHL? Top 5 NHL is one of the top 5 most popular sports in the US with an avid and passionate fan base reaching 52.5M fans across Disney’s portfolio alone in 2023 Fan base is among the most educated and affluent with a median HHI of $98k and skews male (63%) across all screens. - [NHL Performance - Section 2](https://tech-rebuild.disneyadvertising.com/?elementor_library=nhl-performance-section-2) - Key Highlights & Insights Unique Custom Elements Drove Great Performance The variety of custom elements (custom brand spots, brand features, live commercials) and media formats (social, linear, digital, streaming) in concert drove brand metrics and engagement to effectively reach and improve key brand health metrics. Viewers of Synchrony content were engaged by unique custom elements. - [Strategic Placements - Always On Media](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-always-on-media) - Always On Media Display – Rotational Soccer display delivering 3.4M impressions (unfortunately clicks were not measuredESPN Video – Soccer short and long-form video on ESPN.com delivering 634.9k impressions and VCR rate of 91.4%Hulu- utilizing Disney 1P “Fans of Soccer” and household income $100K+ targeting and the sequential ad experience to strategically reach Soccer fans with - [Strategic Placements - Social](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-social) - Social 8/1/23 – @ESPN 8/1/23 – @ESPN 7/19/23 – @AlyssaNaeher 7/21/23 – @espnW 7/24/23 – @ESPN - [Strategic Placements - Strategic Target Media](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-strategic-targeted-media) - July - August Capitalizing on Women’s World Cup Cultural Moment Strategic Targeted Media Placements Synchrony surrounded the Women’s World Cup through soccer targeted video and display rotational placements and high impact HPTOs on the ESPNFC and ESPN Frontpage featuring custom content. "Pre-Tournament": The Formation 2x 5-10 minute-long episodes about soccer positions distributed on YouTube, Facebook - [Strategic Placements - Winning Formation](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-winning-formation) - Original Digital Video Series Winning Formation: Stars and Stripes Synchrony informed excited fans about the different soccer positions and U.S. National team players they could expect to see during the 2023 WWC in Winning Formation: Stars & Stripes. 2x long-form episodes built with “savings” thematic weaved inFull Episodes posted on @ESPNFC YouTube & Facebook Channels - [Strategic Placements - Section 3-1](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-3-1) - Total Digital Media Performance 1.8M avg. uniques visited the site per day (+3%), spending an average of 23 minutes per day (+25%), starting 1.1M video clips per day (+10%) HPTOs Delivered 16.2M impressions – 149% delivery Drove 4,932 clicks with an average CTR of 0.03% ESPN Video Delivered 11.9M impressions – 103% delivery Drove 1,395 - [Strategic Placements - Section 3](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-3) - 0 M The strategic HPTO dates aligning with U.S. Women games, Quarterfinals, Semifinals, 3rd place match, and finals delivered 27.4M impressions equating to $147.8k in incremental value. 0 K The Frontpage takeover on 7/21 – the first U.S. Women’s game – delivered over 1/3rd of the total impressions delivered across all HPTOs also garnering 3.5K - [Strategic Placements - Section 6](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-6) - Homepage Takeovers STANDARD HPTOs Delivered 3.8M impressions120% delivery1,603 total clicksAvg. of 134 per HPTOAvg CTR: 0.04% ESPN NHL PAGE1/10, 1/31, 2/16, 2/21, 3/18, 3/26, 4/13, 4/20, 5/9, 5/11, 5/22, 6/4 Vertical Video Delivered 11.6M impressions163% delivery2,663 total clicks in 24-hoursCTR: 0.02% ESPN FRONTPAGE MOBILE ONLY5/16 VIDEO SHOWCASE HPTOs Delivered 753.4K impressions139% delivery666 total clicksAvg. of - [Strategic Placements - Section 4](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-4) - Social Amplification Listen First Study Results Follower Growth Increase + 0 % Synchrony gained ~1.7K new followers during the campaign flight (7/3-8/10). New Facebook Followers + 0 % 66% of new followers gained by Synchrony throughout the campaign were on Facebook, where Synchrony is also the most popular. Instagram Attention + 0 % Synchrony’s page - [WWC Performance - Brand Lift Performance](https://tech-rebuild.disneyadvertising.com/?elementor_library=wwc-performance-brand-lift-performance) - Brand Lift Performance Measured by YouGov TWDC Watchers vs. Non-Watchers During Synchrony’s Women’s World Cup campaign (7/3-8/20) audiences watching Disney content had higher brand metrics compared to audiences not watching. Impressions + 0 % 11.2 vs. 8.1 Reputation + 0 % 10.9 vs. 7.1 Recommend + 0 % 8.4 vs. 5.7 Awareness + 0 % - [Strategic Placements - Section 4A](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-4a) - 7/19/23 – @AlyssaNaeher 7/21/23 – @espnW 7/24/23 – @ESPN $2.81 CPM, 30% below the FinServ banking benchmark1.17% Engagement Rate with $0.24 Cost Per Engagement, on par with benchmarkStudy Results: Available 9/27 - [Strategic Placements - Section 5](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-5) - In-Game & Studio Integrations Engaging With The Fans Where They Watch Beyond your typical brand commercial, Synchrony integrated into live NHL games bringing fans the “save of the game” throughout the regular season (Jan-Apr) during exclusive streaming games on ESPN+/Hulu We continued this messaging in ESPN’s NHL studio program, The Point, bringing fans ”save of - [Strategic Placements - Section 2](https://tech-rebuild.disneyadvertising.com/?elementor_library=strategic-placements-section-2) - Linear Presence According to EDO, the custom content engaged viewers and would have required 5x units on the average competitive network to generate the same impact as 1x ad during the Stanley Cup Playoffs. NHL Quarter-Finals on ABC & ESPN2 4x:30s CreativeWorks spots NHL Semi & Converence Finals on ESPN & ABC 3x:30s, 1x:15 CreativeWorks - [Sizzle Popup](https://tech-rebuild.disneyadvertising.com/?elementor_library=oscars-sizzle-popup) - Content area ## Categories - [Uncategorized](https://tech-rebuild.disneyadvertising.com/category/uncategorized/)