Throughout the year, Mastercard will receive extensive exposure by creating priceless experiences for its cardholders around these film franchises, and through the development of custom content to drive Mastercard’s message to potential newcardholders.
Journey into the mind of one of today’s top filmmakers, an Academy Award-winning or previously-nominated writer/set designer, who will share their passion, discuss the craft, and recount memorable moments in their career. In a recorded interview, the filmmaker will talk about priceless lessons they’ve learned, and how they continue to push themselves as a visual storyteller. From personal Hollywood anecdotes to advice for aspiring filmmakers, this exclusive content will surely capture the imagination of movie-lovers and Mastercard cardholders everywhere.
As the industry adapts to new production safety standards, so will schools that teach filmmaking – only without the big Hollywood budgets. Let’s create an unforgettable experience for a well-deserving, Los Angeles-based high school or college filmmaking class, where an Academy Award-winning or previously nominated writer/set designer makes a surprise visit to inspire the next generation. Shot in-person and/or virtually, the writer/set designer will answer questions and get to know the students before diving into a masterful lecture. The custom content would close with Mastercard Priceless Surprise branding and tune-in for the Oscars on ABC.
Please note: concepts are pending AMPAS approval
Attend the red carpet premiere of Jose Andres/Ron Howard film about World Central Kitchen (tentatively scheduled for January 2022)
Enjoy an exclusive meet-and-greet with Ron and Jose
A Nat Geo family vacation experience to a wilderness site with a Nat Geo Photographer in attendance to take family pictures.
The Nat Geo photographer is Academy Award Winner, Jimmy Chin
On the priceless.com platform, we will offer a virtual call with the director of an ESPN Film documentary and/or a sneak peek of a new ESPN Film.
During the course of the Zoom-style conversation, a TBD talent from the film suddenly makes an unexpected appearance. This surprise and delight will of course be tremendously exciting for the fan, giving him or her rare access to the talent for some fun and unforgettable conversation.
We can distribute across social paid media placements, including Twitter Amplify, Snapchat and Instagram ad space.
Hulu Original Film & Documentaries are award-winning depictions of some of the most interesting stories, personalities and events of our time. To that end, what’s more priceless than never-before-seen, exclusive footage from these relatable and emotionally resonate bodies of work?
As a sponsor of our Film & Documentaries in Q4 2021, Mastercard will unlock new viewing experiences for Hulu’s audience. We’ll create two (2) custom vignettes – one aligned with an original film and one aligned with an original documentary –that splice together the brand’s creative.
Vignettes will include untapped behind-the-scenes footage/interviews tied to the craft that went into each film.
One (1) Custom Original Film-based Vignette
Directional Talent Examples: Emily Skeggs, Oliver Cooper, Ariela Barer, Jake Weary, Gordon Winarick (The Ultimate Playlist of Noise)
One (1) Custom Original Documentary-based vignette
Directional Talent Examples: Soleil Moon Frye (Kid 90), Cara Delevingne (Planet Sex)
Please note: film titles for 4Q 2021 are TBD and thus the above-mentioned films and talent are exemplary only.
Behind the scenes footage would be just the beginning. Extending Mastercard’s association with Hulu film content, we’ll create a priceless viewing experience for a limited number of cardholders – early access to an exclusive screening of an upcoming Hulu original film or documentary!
When the select cardholders attend the virtual screening, we’ll surprise them with a virtual meet & greet with talent from the film! The cardholders will be able to ask the director and/or actors questions about their creative process and their movie in this exclusive Q&A
To further extend awareness, and drive Mastercard card holder envy, we’ll create a custom vignette featuring the Q&A surprise to run on Hulu.