Disney Decoded is a new video series breaking down what’s changing in streaming advertising — and what strategies are working.

Six chapters. Real conversations. Hear directly from agency leaders, brand partners, and Disney experts.

Generation Stream: The Main Event Effect is the latest wave of Generation Stream, exploring how streaming is transforming content into moments, rituals, and cultural events.

Get an early look at the first findings and the trends we’ll unpack throughout the year.

Tuesday, May 12

Disney is where the most passionate fandoms come to life. 

Future In Focus:

Disney's Tech, Storytelling, and Unrivaled Fandom

Shaping the next era of advertising

Rita Ferro
President, Global Advertising

Access all 7 trend reports and see what the global streaming shifts mean for your audiences. Explore the United States Regional Fact Sheet and more.

Disney Advertising is now accepting applications for Project Elevate, a program designed to educate, empower, and support small businesses as they take their advertising and brands to the next level.

A program designed to educate and empower underrepresented-owned small businesses.

Put the power of disney to work for you!

In the News

Discover the latest articles across the digital ecosphere on the impact of Disney’s Media and Entertainment brands.

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Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, Fubo, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

General Info

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Disney Advertising
7 Hudson Square
New York, NY 10013

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We’re in the

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Disney Decoded is nominated for an ATM Moment Award.

Help us make the Top 5. Vote through October 23.